About Benzinger Media
From PennySavers to Bulletin Board Systems
Benzinger Media did not begin with a website builder, a social network, or even the World Wide Web. Our story begins in print.
Betty and Jerry worked together in the print media industry on Long Island, New York, including PennySavers, weekly flyers, and local print advertising. Their work established the values that still guide us: make the message clear, respect the customer, take pride in the finished product, and make the advertising useful.
As technology changed the way people communicated, Betty and Jerry supported Robert as he explored what would become the next generation of media. The transition from print to digital was not a handoff from one generation to another. It was a family endeavor.
Today, with Steve and Isabella, Robert continues the multi-generational legacy. The technology is different, but clients still benefit from the same long view: their name, reputation, and investment matter beyond a single project.
The Digital Frontier
From Print Classifieds to Dial Up Digital Publishing
In the early 1990s, Robert built bulletin board systems on Commodore 64 computers with Betty and Jerry supporting the endeavor. Those systems gave the family a way to explore how the familiar world of classifieds and PennySaver-style advertising could move into a digital medium people reached over a modem.
By the mid-1990s, the commercial web was beginning to open a new chapter. In the mid-1990s, Robert built the family's first commercial website for Ice House Hobbies in Danbury, Connecticut. Benzinger Media LLC carried the family's experience in media, advertising, and marketing into the web era.
That history is useful to clients because we have already watched multiple technologies arrive, dominate, and change. We do not build around a fad. We build around the business, the message, ownership, and the customer relationship.
All Island Media, PennySavers, weekly flyers, and local print advertising on Long Island.
Commodore 64 bulletin board systems bring classified-style advertising into an early digital medium.
Commercial websites, hosting, digital services, and a third generation continuing the family tradition.